Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer & Digital Experience » YouTube rolls out new chat replay, automatic captions & more for live streaming videos

YouTube rolls out new chat replay, automatic captions & more for live streaming videos

YouTube's live streaming is available to channels with 1,000 or more subscribers.

Amy Gesenhues on February 26, 2018 at 4:05 pm | Reading time: 2 minutes

After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for creators who film live stream videos.

According to an announcement on the YouTube blog, live streaming will now include chat replay, automatic English captions, location tags, and IFTTT (If This Then That) technology integrated into the Super Chat monetizing tool.

With the newly launched chat replay, live chats that happened during a broadcast will show up alongside replays of the video exactly as they appeared.

Also, in the coming weeks, live stream videos will have the option to include automatic English captions powered by live automatic speech recognition technology.

“When professionally provided captions aren’t available, our new live automatic captions provide creators a quick and inexpensive way to make live streams accessible to more people,” writes Kurt Wilms, YouTube’s live video product lead. Wilms added that creators will get captions with error rates and latency approaching industry standards.

Along with the chat replay and caption updates, creators can also add location tags to their mobile lives streams, as well as explore other videos with the same location tag by clicking on it. For Super Chat — a monetizing feature that lets viewers pay money to have their video comments highlighted in the chat stream — YouTube is integrating IFTTT technology.

“Over 600 internet-connected services and devices (like lights, pet feeders and confetti cannons!) can be connected to Super Chat,” writes Wilms. Already available on desktop and Android devices, YouTube says it is rolling out support for Super Chat on iOS devices today.

YouTube’s live streaming was made available last February to creators with 10,000 subscribers. In April of last year, the sited dropped that number to 1,000, opening up live stream to more of its creator-base.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Welcome emails have best click-to-open and first purchase rates
    It’s time for CMOs to talk business
    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Customer & Digital Experience

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.