More YouTube Analytics Now In AdWords For Video
Reporting now offers insights on both paid and organic performance.
Today, Google announced a revamp of the reporting available in AdWords for Video. Now advertisers running TrueView video campaigns will be able to access insights in AdWords on a video’s overall performance that were previously only available in YouTube Analytics.
The performance and engagement dashboard now shows a graph of organic views as well as views when a video performed as an ad.
The Audience retention graph has been brought over from YouTube Analytics to provide a view of when user interest in a video falls off on non-paid and in-stream views.
Finally, there is a new holistic view of each video’s contribution to an account’s performance. Advertisers will be able to quickly gauge how much value a video is contributing to their audience growth on YouTube.