Content Optimization vs SEO: What’s The Difference?

SEO has become more complex as search algorithms continue to evolve. It is important to take the user’s full potential intent into consideration when creating content. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think “content strategy” rather than “keyword density”.

Avoid creating disjointed pages optimized for a specific keyword. With this white paper from MarketMuse you will learn how to create authoritative content as well as:

• Understand the intent behind a query
• Shift towards “content strategy” rather than “keyword density”
• The difference between content optimization and SEO