Wendy’s gives #NuggsForCarter a year of free nuggets for getting the most retweets ever

In just over a month, Carter Wilkerson's tweet asking Wendy's for free nuggets has earned 3.42 million retweets, surpassing Ellen's Oscar tweet.

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Last month, 16-year old Carter Wilkerson from Reno, Nevada, tweeted Wendy’s, asking how many retweets it would take to win a year’s worth of free nuggets. The restaurant’s response: 18 million.

Wilkerson accepted the challenge — and while he hasn’t been retweeted 18 million times yet, the Wendy’s fan now holds the record for the most retweeted tweet of all time with 3.42 million retweets.

The tweet has garnered much attention for Wendy’s — earning engagement from celebrities and brands alike. Microsoft, Amazon and Google, among others, all used their Twitter feeds to help Wilkerson reach his goal.

In honor of earning the most retweets ever, Wendy’s reconsidered the 18-million number it first tweeted, and the company has given Wilkerson a gift card for one year’s worth of free nuggets, in addition to donating $100,000 to the Dave Thomas Foundation in Wilkerson’s name.

According to Twitter, the tweet has helped Wilkerson grow his number of followers on the site from 138 to over 100,000. There is also now a #NuggsForCarter custom emoji of a box a Wendy’s nuggets.

It took just over 30 days for Wilkerson’s tweet to surpass the number of retweets earned by Ellen’s famous Oscar selfie — a tweet that has reigned as the most retweeted since 2014.

Twitter shared the following graph showing how the highest number of retweets happened during the first 15 days.
Twitter Graph For Wendys Tweet

Wendy’s CMO Kurt Kane told Twitter his brand could not be more excited about Wilkerson’s accomplishment.

“We love Twitter because it lets us talk with people in real and fun ways, and they have been loving us back as a result,” says Kane on Twitter’s blog post announcing the milestone.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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