The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. The AI summit provided valuable information for marketing professionals as all of us are grappling with how advances in AI will impact our role, strategies and tactics moving forward.
As more consumers adopt 5G, the opportunity to create and share mind-blowing immersive experiences via mobile devices increases as well. This must be the largest event on this list with over 100,000 attendees this year traveling from all over the globe.
Originating as a music festival, SXSW has matured into a massive phenomenon attracting approximately 75,000 attendees. The conference now attracts professionals from the film, music, and interactive industries. Technology and brand experience are paired at SXSW, with an entire track dedicated to brands and marketing.
Laval Virtual is an industry conference with about 20,000 annual attendees gathering in a small town outside of Paris. Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT.
NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more. This is an industry event that draws professionals from all disciplines wanting to further their careers, gain knowledge, and experience cutting-edge training.
This year’s three-day event features several tracks that will be of interest to marketers including retail, ecommerce, advertising, web3, AI and virtual beings, gaming, entertainment, and media. Taking place in the heart of Silicon Valley, AWE pairs investors with the latest XR-focused start-ups. This is the conference to attend if you’re looking for bleeding-edge technology.
Cannes Lions explores the value of creativity in branded communications. The five-day festival and awards show provides the industry with access to new ideas, consumer research and emerging technologies which will help make and shape popular culture. Prior years have included tracks that feature brands leveraging immersive technology to engage audiences.
This invite-only, private network of top-level marketing brand leaders houses some of the most innovative minds in the business. I was fortunate enough to get a special invite to present at their fall event in Santa Clara and I was thoroughly impressed. This group offers one of the most important aspects of industry events — power networking.
Taking place in bustling New York City, this conference brings together everyone who’s anyone in the media biz. Grappling with declining TV viewership and a proliferation of content, attendees are afforded a behind-the-curtain peak into the future of advertising. Similar to Cannes, there are hundreds of sessions and parties on the roster, so doing your homework before you arrive is essential.
The AR/VR Association is an active group of immersive industry professionals focused on verticals successfully leveraging immersive technologies such as education, marketing, finance, and others. The group has regional chapters that hold many events monthly and is a wonderful place to find other pioneers and innovators specializing in XR.