B2B

BY CONSTANINE VON HOFFMAN

43% OF DECISION MAKERS SAY THEY USE PODCASTS TO GET BUSINESS RELATED CONTENT

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That puts podcasts tied with email newsletters, webinars and social media.

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Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly

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of C-suite executives, VPs and department heads who know about podcasts listen to them

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Podcasts have a lot of upside for B2B marketers

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Podcasts are perfect for leveraging existing content.

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Read the full story only on MarTech

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B2B

Podcasts now a top channel

Big audiences aren't needed for success

43% OF DECISION MAKERS SAY THEY USE PODCASTS TO GET BUSINESS RELATED CONTENT

READ THE FULL STORY

That puts podcasts tied with email newsletters, webinars and social media.

READ THE FULL STORY

Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly

READ THE FULL STORY

of C-suite executives, VPs and department heads who know about podcasts listen to them

44%

READ THE FULL STORY

Podcasts have a lot of upside for B2B marketers

A niche show is perfect.

READ THE FULL STORY

Podcasts are perfect for leveraging existing content.

White papers, surveys, interviews, virtual event content.

READ THE FULL STORY

Read the full story only on MarTech