AI writing assistants in action

By Jenny Romanchuk

How to generate a B2B blog post with WriteSonic

What sets WriteSonic (WS) apart from other tools is that it prompts you to use SEO-ready templates (workflows). It’s suitable for straightforward content like “How to grow avocados at home” but is more limited for B2B pieces, where you must constantly tweak your content or ask AI to rewrite paragraphs on the fly. That said, I’ll use a template to craft a 3,000-word article.

WriteSonic puts content optimization front and center. First, the tool asks you to specify a topic for the article and automatically puts together a list of relevant keywords. Select those you want to optimize a piece for.

1. Find your keywords

The process is similar to other tools, but WriteSonic limits you to only one tone of voice for title ideas and content generation. For outlines, WriteSonic offers six options revolving around B2B appointment-setting services. I’ll go with my initial outline and see whether it can best human-written content.

2. Generate an outline


WriteSonic did strictly follow my outline and expand on all my given points. Unfortunately, it was too repetitive and created a piece that would be easier to trash rather than edit. Sadly, the tool generated repetitive, slightly paraphrased paragraphs, though they certainly don’t lack sense.  Long-form content is not WriteSonic’s strong suit. Try it for other copywriting tasks like creating social media copy or landing pages.

Drafting a blog with offers two ways to write a blog post. The Freestyle Wizard suggests related ideas for paragraphs or sentences based on the purpose of a piece and its title. After testing this feature, I didn’t see much value for long-form content. Blog Post Wizard follows a step-by-step process for generating blog posts. It starts by giving you an idea, follows by writing the outline and creating talking points and ends with an industry-standard article.

Conclusion: created an uncanned intro, short and on-point paragraphs without awkward or repetitive blocks. Highlighted in green is auto-completed text chosen from four suggestions. I would use this copy for the rough draft without second-guessing. What’s left for a writer is to piggyback on ideas and bridge the gap with insights, real-life examples and visuals.

WriteSonic  – Try all features for free until you reach 2,500 words. – Paid plans start at $19/month with 19,000 words and one user  – Freemium up to 2,000 words/month. – A 7-day free trial of the Pro plan. – The Pro plan costs $49/month and comes with unlimited words.

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