The latest AI-powered marketing technology releases

By Constantine von Hoffman

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function.


Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud to automate and tailor shopper recommendations in Commerce Cloud. One AI’s CRM integration summarizes and extracts key information from customer interactions to optimize personalized experience; helps identify trending issues, new competitors and feature requests to stay ahead of the competition.

Customer service:

Intercom’s Fin uses OpenAI’s GPT-4 and Intercom’s machine learning technology to provide trustworthy and accurate answers to customer questions by only using companies’ existing support articles. Verneek’s One Quin  answers  questions through voice activation or text. It is trained on real-time consumer queries as well as a collection of structured and unstructured public information.

Marketplace intelligence:

Course5 Intelligence integrated OpenAI’s GPT models into Course5 Compete. The integration will improve product matching and recommendations while making the insights more accessible through conversational modes in a language aligned with user personas. Market Logic Software’s DeepSights is an AI assistant trained to answer business questions about market research and intelligence. It has been trained specifically to understand the context of questions exploring market research insights.

Product content integrated ChatGPT in its Walmart marketplace optimization system. Using the company’s knowledge base of optimized Walmart product pages, ChatGPT generates content allowing sellers to improve visibility, engagement and conversions. Salsify PXM OpenAI Accelerator is part of the company’s commerce experience platform. It uses generative AI to expedite the creation of product content across the entire product catalog.

Advertising optimization

Baidu’s MediaGo AI integration automatically adjusts the delivery mode, ad delivery strategy and algorithm optimization, based on different scenarios and changes in data. It predicts user behavior by analyzing both historical and real-time data, enabling highly precise, efficient advertising. ChannelMix AI analyzes data in real time from multiple channels, including TV, social media, email marketing, search engine marketing, direct mail and more.

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