In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization. We’ve identified some of the most common martech stack issues. The result? The average company is wasting 35% of their budget on cloud and SaaS tools. Here's how you can get more more out of your current stack.
Most SaaS companies charge per “seat” or user, so costs increase with each additional employee on it — even if they’re not using it. Look through your platforms and see where you can downsize the number of users you have. This seems obvious, but companies of all sizes consistently overlook it. Many mistakenly give seats to employees who don’t need access to the platform’s paid features, driving up costs unnecessarily.
While bringing an external resource reduces in-house hiring and training costs for marketing software, the advantages often go beyond cost savings. By leveraging external expertise, you can tap into their deep knowledge of tools and platforms, reducing the risk that you underutilize tools. These folks can help upskill your existing team, providing training and processes to ensure you’re continually leveraging your investments efficiently.
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