world cup stats for brands

11/21/2022 by constantine von hoffman


brands are out in force making an impression on the 5 billion expected to watch


KEY STAT 19: World Cup tournament sponsors.


KEY STAT 1 in 2: Average number of people in 34 nations planning to watch who expect to buy World Cup merchandise. (Ipsos)

audience and awareness

KEY STAT 95: Percentage of sports fans worldwide aware of the World Cup (Highest of any event). (Nielsen)

planning to watch

KEY STAT 24: Percentage of U.S. population planning to watch (lowest). (Ipsos)

popularity with key demographic

KEY STAT 25: Percentage of U.S. gamers interested in the World Cup versus 18% of the overall population. (YouGov)