3 ways to rethink content’s role in your B2B GTM strategy

Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences.

[{"selector":"#anim-9114bdf3-3b1e-4112-83cd-fb0db0ce1513","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf7ea5df-5471-4c6b-b18b-c91976b8b704","keyframes":{"transform":["translate3d(-150.41323%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] READ FULL ARTICLE READ FULL ARTICLE

Double down on content exclusively for your audience and buyers

[{"selector":"#anim-d1194100-f798-48fe-a773-54d93284614d","keyframes":{"transform":["scale(1)","scale(1.3)","scale(0.97)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1800,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-bd990e03-a33f-4290-ad3f-9d4eb98a39c6","keyframes":{"opacity":[0,1]},"delay":50,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 1 READ FULL ARTICLE READ FULL ARTICLE

Deliver multi-media content that gives your audience the control and context they crave

[{"selector":"#anim-63f6a2bb-6041-4a28-a13a-2be0279e725d","keyframes":{"transform":["scale(1)","scale(1.3)","scale(0.97)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1800,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-d9508dd6-b084-47d8-ae4a-52f887986bdb","keyframes":{"opacity":[0,1]},"delay":50,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 2 READ FULL ARTICLE READ FULL ARTICLE

Curate other people’s content in your GTM

[{"selector":"#anim-d3116c64-e673-47db-93e0-b7aea202cc60","keyframes":{"transform":["scale(1)","scale(1.3)","scale(0.97)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1800,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-5f3ee08b-7210-4e9c-97ba-487f675950b9","keyframes":{"opacity":[0,1]},"delay":50,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 3 READ FULL ARTICLE READ FULL ARTICLE

[{"selector":"#anim-5cc0b240-e731-42a7-a80f-b032c6dc1a1b","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc258eb5-634f-4527-9561-0db5dccb276a","keyframes":{"transform":["translate3d(0px, 221.81239%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e41c0d43-3692-4787-868d-1f46b906e9f2","keyframes":{"opacity":[0,1]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bda1270b-0ffb-4b38-94dd-2f153159a7c7","keyframes":{"transform":["translate3d(0px, 1244.44552%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "Take advantage of this unique moment to up your content marketing game" Scott Vaughan

Dig deeper:

[{"selector":"#anim-c0368652-a716-4f2a-a4cc-793a8962f40f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89d5db54-e508-4753-951d-0e91b8f24f1d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21d5a5e9-44b9-4169-9c31-a1f8ea2b6073","keyframes":{"transform":["translate3d(0px, 2178.28320%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f5e040c-b665-4460-8762-42b0e8ad2e85","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6d84e7a-d674-408a-b292-f6565f5ee9ad","keyframes":{"transform":["translate3d(0px, 671.97369%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b18d856-5704-485c-8a10-12111b50463d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a005654-694b-40f5-bfe9-dbdb3f4c05fe","keyframes":{"transform":["translate3d(0px, 632.29644%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d4b2bae-bb58-4adb-b18b-dae0267b8325","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-591ca080-7533-48b1-b815-58adfc5d117b","keyframes":{"transform":["translate3d(0px, 1282.82859%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d98fa72-1cec-4bb6-b6c3-2ba834a03a20","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9494563-3919-40a8-8442-32f57bc4dd6e","keyframes":{"transform":["translate3d(0px, 377.94376%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7cf4f3df-96e0-470b-a173-7fa80d261701","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e764b78f-aae1-4984-be3d-7a0a7f1a6c75","keyframes":{"transform":["translate3d(0px, 369.62974%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-007cfb92-7ded-4870-a9ba-7884e53417d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Story 1 Story 2 .................................................. Click to read Click to read

3 ways to rethink content’s role in your B2B GTM strategy

Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences.

Double down on content exclusively for your audience and buyers

Deliver multi-media content that gives your audience the control and context they crave

Curate other people’s content in your GTM

Dig deeper:

Why do customer relationships matter now more than ever?

3 ways to strengthen customer relationships and drive revenue

Learn more about MarTech, subscribe to our free daily newsletter and more!