How organizations will transform their digital experiences in 

By Chris Wood

2023

More will adopt composable infrastructure

Updating and implementing new technology is a challenge for enterprises because of all the people and systems involved. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation.

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Yellow Browser

Organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Gartner predicts.

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO of Wunderkind.

AI will be used to improve discovery in mobile experiences

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Consumers will be more price-conscious 

“We expect retailers to increasingly prioritize live shopping as it has the potential to be a major source of revenue,” said Alexander Frolov, CEO of HypeAuditor. New opportunities catering to frugal shoppers will increase. Many brands will pivot their message and focus on price.

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Low-code customer experience processes

“In 2023 we’ll see an increase in user-friendly, low-code processes and systems to create a seamless customer experience across a myriad of touchpoints and systems. Vendors will embrace industry-standard APIs to allow enterprises to integrate their CX ecosystem connecting internal and external systems painlessly.

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Email verification and mobile optimization

“The new year brings an opportunity for email marketers to lean into tech that can increase the chances of their emails being received and read by their target audiences — such as email verification tools,” said Kate Nowrouzi, VP of deliverability for Email by Sinch.

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