7 steps to target potential customers effectively

By Tim Parkin

 #1: Give to get

One of the oldest tricks in the book is giveaways. They are a great way to get attention, build awareness and generate leads.  The best giveaways are “viral giveaways,” where everyone who enters can earn more chances at winning for each other person they get to enter. Even if only 10% of people bring one other person, that’s 10% more leads for zero effort or cost.

# 2: Draft an email

We all get spammed with poorly written blast messages that are completely self-serving. However, it’s an extremely powerful way to talk directly with your ideal customers. You’ll need a quality list, relevant details about the person you’re emailing and a clear and compelling message. Plus, loads of patience, persistence and the ability to handle rejection

#3: Build a tool

Creating a free resource is a smart way to give value first, generate awareness and capture the interest of your potential customers. And just like the headline analyzer, your tool or resource doesn’t have to be complicated.

#4: Try before you buy

Free is one of the most powerful words in marketing. People love getting free stuff. Getting people to raise their hands is much easier when you give them something free. This can often take the shape of a free trial or assessment. Either option attracts potential customers and gives them a risk-free way of experiencing your business.

#5: Build connections 

There are a ton of highly-engaged communities that are filled with your perfect future customers. Many of them are completely free, with a handful having a nominal entry fee. Either way, it’s critical that you find them, join and make yourself known. Does it take time? Yes. Is it worth it? Absolutely.

#6: Commit to social media

The thought that you can attract customers and close business on social media is mind-blowing. Social media marketing is one of the most important channels in today’s marketing landscape. Don’t be on every social media platform out there. Pick one or two and commit.

#7: Ask your customers

The simplest, most effective way to get new customers is to ask your customers to talk about you. Yes, I’m talking about referrals. It costs you almost nothing, is extremely predictable and generates the highest quality customers — people like your existing customers. Do you have a process for asking for referrals? If not, build it today!

Your next customers are waiting

There are so many ways to acquire new customers, but none will work unless you create a plan and take action. With focused and consistent execution, you will have all the customers you could ever wish for.

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