[WATCH] Marketing Land Live #18: Apple’s WWDC news, MSFT buys LinkedIn, Facebook “all video” & more
Will Facebook's News Feed someday be all video? Will Siri's move to desktop impact Google? Will Microsoft and LinkedIn be a good marriage? Those topics and more are discussed in our latest weekly video show.
Last week was a big one for marketing news, and that prompted a full hour’s worth of conversation and analysis in the latest episode of our weekly video show — and now a podcast, too — Marketing Land Live.
We began by discussing the news from Apple’s annual developers conference, including the potential impact on Google from Apple’s move to bring Siri search to the desktop. We also talked about the Microsoft-LinkedIn deal and what it might mean for digital advertisers. There were a couple rants during the show — one about a Facebook VP’s prediction that News Feed will be “probably all video” within five years, and the other about the confusion over how Google Autocomplete works and accusations that it’s been favoring U.S. presidential candidate Hillary Clinton.
This episode runs just under an hour and features Marketing Land’s Ginny Marvin, Greg Sterling, Danny Sullivan and myself. You can watch the replay below, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.
If you’d prefer an audio version of our weekly show, it’s now available as a podcast on both iTunes and Google Play Podcasts.
Show Notes
Apple brings Siri to Mac, new exposure for non-Google search engines
Siri goes viral: Apple opens up the virtual assistant to third-party developers
Apple Maps becomes a platform with new extensions for third-party apps
Microsoft buys LinkedIn for $26.2 billion
The Microsoft-LinkedIn Deal: What it means for advertisers
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads
Facebook VP: 5 years from now, your News Feed will be “probably all video”
Official: Google is rolling out green “Ad” label globally
Google: Autocomplete does not favor any candidate or cause
Facebook is putting maps in ads and will measure store visits
Why location is the hottest topic in digital marketing right now
Twitter will let brands target ads based on the emojis people use ?????
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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