[WATCH] Marketing Land Live #17: Apple gets into paid search, Snapchat’s new Discover tab & more
In our latest weekly video show, we talk about paid search adds in Apple's App Store, Snapchat's contrarian view about using sound in videos and more.
With Apple’s developer conference, WWDC, on the horizon, the company recently shared its plans to begin offering paid search ads for app developers inside the App Store. Very few details are known about how the ad system will work, but in the latest episode of our weekly video show, Marketing Land Live, we talked about how this could open the door for Apple to launch paid search on other properties (Apple Maps, Spotlight search, etc.).
We also discussed Snapchat’s claim about the benefits of including sound in online videos — a contrarian approach to Facebook, which tells publishers that their videos should be viewable with no sound. Pinterest also made news with its move into tying Promoted Pins to offline shopping behavior.
This episode runs about 47 minutes and features Marketing Land’s Ginny Marvin, Tim Peterson, Greg Sterling and myself. You can watch the replay below, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.