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MarTech » Customer & Digital Experience » Vine Adds Trending Hashtags To Aid Content Discovery

Vine Adds Trending Hashtags To Aid Content Discovery

Vine has announced a small tweak that it hopes will help users discover content: trending hashtags. They appear on the Explore area, immediately below the existing group of pre-populated “popular” hashtag suggestions. There’s currently 12 trending hashtags to choose from, and there’s no app update involved — you should see them now if you have […]

Matt McGee on April 5, 2013 at 2:49 pm

vine-iconVine has announced a small tweak that it hopes will help users discover content: trending hashtags.

They appear on the Explore area, immediately below the existing group of pre-populated “popular” hashtag suggestions. There’s currently 12 trending hashtags to choose from, and there’s no app update involved — you should see them now if you have the Vine app installed.

Vine’s Colin Kroll explains how it works:

To surface that content, we’re introducing trending hashtags, which show you the fastest-rising hashtags on Vine. These hashtags signify those that have moved up quickly in popularity; they aren’t necessarily the hashtags with the most posts.

Here’s how it looks:
vine-trending-hashtags

The Explore area still has Vine’s “Editor’s Picks” tab, which was a great way to find some (usually) excellent videos in the early days after Vine launched. But, there’s been nothing added to Editor’s Picks in 20 days. That may be a sign that an influx of videos is making it harder to manually curate the best ones. And, the addition today of an algorithmic “trending hashtags” feature may be a sign that Vine is moving away from manual curation toward automated tools.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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