[VIDEO] Marketing Land Live #8: Facebook Live video, Tweet length research & more

Talk about meta: a live video show talking about live video. The big topic on the most recent episode of Marketing Land Live was Facebook Live — Facebook’s serious push into the space that Twitter/Periscope have called their own for a little more than a year. Is it just another passing fancy, or do our panelists think Facebook Live is here to stay? Watch the show’s replay below to find out.

Other topics include the recent launch of the iPhone SE and the early sales figures as compared to Android sales, our Marketing Land research article into whether longer tweets get better engagement than shorter tweets, the latest developments with chatbots and Facebook Messenger and more.

The show runs about 55 minutes and you can watch the replay below. Be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.

We record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future.

Show Notes

Facebook expands Live video, will put it front and center in mobile app

Facebook puts the spotlight on Live with rare Hollywood event

Android sales make global gains, iPhone SE is slow out of the gate — Reports

Nearly 80 percent of social media time now spent on mobile devices

All digital growth now coming from mobile usage — comScore

Are longer tweets better tweets? We analyzed 4,700 tweets to find out

Facebook Messenger has new ways for brands to meet its 900 million users

Lightning Round

Twitter will sell one-third of ads in NFL Thursday game streams

Medium wants to be publishers’ digital printing press, too

Kik opens Bot Shop to encourage more fun and engaging chat

Facebook drops branded content restrictions for publishers

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.