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MarTech » Marketing Operations » Use predictive personalization to drive increased conversion rates

Use predictive personalization to drive increased conversion rates

Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors. Think about […]

Digital Marketing Depot on November 21, 2018 at 1:37 pm

Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors. Think about your site. Who are the different segments of visitors? What are their different needs and motivations when visiting your site?

Predictive personalization systems use machine learning to automatically choose and deliver the experiences most likely to drive each site visitor to convert.

This white paper from Intellimize covers:

  • How predictive personalization works.
  • The advantages of predictive personalization vs. A/B testing.
  • How predictive personalization works in practice.

Visit Digital Marketing Depot to download “An Introduction to Predictive Personalization.”


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About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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