US E-Commerce Sales Jump 14 Percent, Account For 7.2 Percent Of All Retail

E-commerce sales in the US shot up 14.1 percent to $83.9 billion in the second quarter compared to Q2 2014 when adjusted for seasonality, the Census Bureau of the Department of Commerce reported Monday. That compares to an overall increase in US retail sales of just 1.0 percent year-over-year.

In all, 7.2 percent of the estimated $1,1771.5 billion in US retail sales transactions occurred online in the second quarter, up from 7.0 percent in the first quarter of 2015 and 6.3 percent a year ago.

When not adjusting for seasonal variations, the Commerce Department estimates US retail e-commerce sales came in at $78.8 billion, up 5.1 percent from Q1 and 14.4 percent year-over-year. E-commerce sales drove an estimated 6.6 percent of total retail sales on an unadjusted basis.

The data are based on a sampling of roughly 10,000 US retail companies, not including food services, and may include firms that don’t have an e-commerce presence.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.