Updating your SEM toolbox with new, shiny tools –- SMX East 2016
Ask any PPC professional the secret of their success, and they'll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.
Pauline Jakober on September 30, 2016 at 2:00 pm | Reading time: 1 minute
Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need and the time in their day to drive strategy.
In this session from SMX East 2016: “Updating Your SEM Toolbox with New, Shiny Tools,” Moderator Matt Van Wagner of Find Me Faster was joined by speakers Brad Geddes (@bgTheory) of AdAlysis, Daniel Gilbert (@dangilbertppc) of Brainlabs and Sahil Jain (@sahilio) of AdStage to share what SEM tools they rely on, and what shiny new tools they are most excited about.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
About the author
