Untangling attribution’s web of confusion–a primer for marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution.

This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches. Download Nielsen’s “Untangling Attribution’s Web of Confusion” whitepaper to:

• See how and why leading analysts aren’t on the same page.
• Get a handle on key differences between marketing mix modeling, multi-touch attribution and TV attribution.
• Understand the benefits and challenges of each approach.

Visit Digital Marketing Depot to download “Untangling Attribution’s Web of Confusion: A Primer for Marketers”.”

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.