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MarTech » Performance Marketing » Two tried and true methods to make social media impact SEO

Two tried and true methods to make social media impact SEO

While social signals may not be directly factored into Google's ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.

Dan Bagby on June 9, 2016 at 12:00 pm

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Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use social media to help get content indexed and possibly see other SEO benefits, but the best way I have found to make social media work toward SEO is to use it the way it is already being used.

Many brands use social media to build a brand, deliver great customer service or develop relationships. You can use these same focuses to have a significant effect on SEO as well.

Build your brand through social media for SEO

While the size and reputation of the brand are not direct ranking factors, they can have an indirect effect on SEO efforts. Use your social presence to improve your branding to have this positive effect on SEO.

Growing your online footprint

Rand Fishkin of Moz does a great job of explaining how a strong brand can impact SEO. Overall, people are more likely to link to a page on a site they know and trust. Having a strong and active social following can instantly create credibility to help gain these links to your content.

Another direct way having strong engagement on social media can help SEO is the simple fact that your tweets and shares are going to get in front of more eyes and are thus more likely to get links.

Use social media to improve customer service

Today, customers go online to make complaints or ask questions about a product. There are many companies responding well to this, which results not only in improved customer satisfaction but in SEO success, too.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Dan Bagby
Dan Bagby is senior manager of influencer and digital marketing at Seasoned Influence, an influencer marketing agency focused on the food industry. Previously, he worked in SEO at Whole Foods Market.

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