Twitter: No Current Plans To Put Ads On Vine, #Music Apps

While there’s a lot of talk today about how Twitter will need to dial up its advertising revenues as a public company, there are a couple places the company says that won’t happen: its Vine and #Music apps. Buried inside the Table Of Contents of Twitter’s S-1 filing Thursday is this description of Vine and […]

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vine-iconWhile there’s a lot of talk today about how Twitter will need to dial up its advertising revenues as a public company, there are a couple places the company says that won’t happen: its Vine and #Music apps.

Buried inside the Table Of Contents of Twitter’s S-1 filing Thursday is this description of Vine and the mention of ads (which I’ll emphasize in bold):

Vine is a mobile application available on the iOS and Android operating systems that enables users to create and distribute short looping videos of up to six seconds in length. Vine users create and distribute their videos to their followers on Vine, with the option of tweeting them to their Twitter followers and sharing them on social networks. Users on Vine can follow other users, re-broadcast to their followers by revining, comment on videos and embed videos on websites. We do not currently place, or currently plan to place, ads on Vine.

That’s followed immediately by a similar description of Twitter’s music app, which also indicates no plans for ads there.

#Music is a mobile application that helps users discover new music and artists based on Tweets. #Music is available on the iOS platform. #Music uses data from the Twitter API to surface trending music artists in a variety of genres, and allows users to browse through artists based on social relationships on Twitter. We do not currently place, or currently plan to place, ads on #Music.

Plans are always subject to change, of course, but these two standalone apps are off-limits where ads are concerned … at least for now. Twitter may be tempted down the road to capitalize on Vine’s growth. In August, Twitter said that there are 40 million registered Vine users, more than triple the 13 million registered users reported just two months earlier.

Meanwhile, Facebook and Instagram just teased its advertising plans yesterday, which will include photos and videos in the main Instagram feed.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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