Twitter, CBS discuss ad sales tied to Democratic, Republican convention live streams
Twitter will be the only social network to live-stream CBS News's coverage of the Democratic and Republican conventions.
Once the second-screen companion to TV, Twitter keeps striking deals to make itself the first screen.
Yesterday, USA Network released the second-season premiere episode of hit show “Mr. Robot” on Twitter (and Facebook and Snapchat and YouTube), three days before the episode airs on TV. Then, on Monday, Twitter announced that CBS News will live-stream its coverage of the Democratic and Republican National Conventions on Twitter.
Twitter will be the only place other than CBS’s TV channel or digital properties to catch the network’s convention coverage, a Twitter spokesperson confirmed. Throughout each day of both conventions, people will be able to check out the broadcast of CBS News’s convention coverage alongside a live feed of convention-related tweets. If you caught Twitter’s Wimbledon-adjacent live stream last week, you should have a good idea of what to expect.
The Twitter spokesperson declined to discuss financial terms of the deal. While the live stream will carry ads aired during CBS’s broadcast — Twitter’s live stream is just a syndication of CBS’s digital broadcast — Twitter will not be making any money from those ads.
But there may be other ads Twitter could profit from. Twitter is talking with CBS about selling ads specifically against the Twitter live stream, but nothing has been finalized, according to the spokesperson. That arrangement would be similar to the one Twitter has struck with the NFL for the league’s Thursday Night Football games that will be syndicated live on Twitter this fall.