Tumblr’s “Sponsored Day” Ad Appears In User Dashboards For 24 Hours
A new ad placement allows brands to own the day with a new 24-hour Tumblr ad that can be placed across a specific country, or on a global basis.
Advertisers now have the ability to get bold with Tumblr ads. The new ad product, Sponsored Day, isn’t an overly flashy placement, but will appear for all users in either a global or country specific placement according to AdWeek.
The placement will feature the company icon with accompanying text and a dollar sign to notate that the placement is paid. The ad will go live at midnight and display for the full day. Advertisers aren’t required to have a Tumblr page to participate, a regular ‘ol ad will work.
Nike is the first advertiser to use the new ad type and did so with a global buy for their “Better for it” Tumblr campaign.