Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Tumblr’s “Sponsored Day” Ad Appears In User Dashboards For 24 Hours

Tumblr’s “Sponsored Day” Ad Appears In User Dashboards For 24 Hours

A new ad placement allows brands to own the day with a new 24-hour Tumblr ad that can be placed across a specific country, or on a global basis.

Greg Finn on April 16, 2015 at 8:16 am

tumblr-wordmark-1920

Advertisers now have the ability to get bold with Tumblr ads. The new ad product, Sponsored Day, isn’t an overly flashy placement, but will appear for all users in either a global or country specific placement according to AdWeek.

The placement will feature the company icon with accompanying text and a dollar sign to notate that the placement is paid. The ad will go live at midnight and display for the full day. Advertisers aren’t required to have a Tumblr page to participate, a regular ‘ol ad will work.

Nike-Ad

Nike is the first advertiser to use the new ad type and did so with a global buy for their “Better for it” Tumblr campaign.

For more information see AdWeek. Image courtesy of AdWeek.


New on MarTech

    AI and machine learning in marketing: Are you deploying the right models? 
    Google, NBCUniversal duking it out to be Netflix adtech provider
    My stack is bigger than your stack, so what?
    ActionIQ rebrands and launches CX Hub
    Old Navy to drop NFTs in July 4th promo update

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

Get a Jumpstart with Google Analytics 4!

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.