MarTech » Performance Marketing » Tumblr’s “Sponsored Day” Ad Appears In User Dashboards For 24 Hours

Tumblr’s “Sponsored Day” Ad Appears In User Dashboards For 24 Hours

A new ad placement allows brands to own the day with a new 24-hour Tumblr ad that can be placed across a specific country, or on a global basis.

Greg Finn on April 16, 2015 at 8:16 am

Advertisers now have the ability to get bold with Tumblr ads. The new ad product, Sponsored Day, isn’t an overly flashy placement, but will appear for all users in either a global or country specific placement according to AdWeek.

The placement will feature the company icon with accompanying text and a dollar sign to notate that the placement is paid. The ad will go live at midnight and display for the full day. Advertisers aren’t required to have a Tumblr page to participate, a regular ‘ol ad will work.

Nike-Ad

Nike is the first advertiser to use the new ad type and did so with a global buy for their “Better for it” Tumblr campaign.

For more information see AdWeek. Image courtesy of AdWeek.

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About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.