Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve
How travelers are changing the way they search, shop and buy.
Remember when marketers used the image of the funnel to represent the customer buying journey? Well, it’s not that simple any more. As the search, shop and buy process grows increasingly complex, multiple devices and channels give consumers, and especially travelers, more choices, leading marketers to expand their focus to every phase of the buying cycle.
Join us on Thursday, October 29, 2015, for this free webinar produced in partnership with Phocuswright. Phocuswright’s director, consumer research, Marcello Gasdia and Marketing Land’s paid media reporter, Ginny Marvin, will explore the customer buyer journey, focusing on the new digital funnel and how successful marketers are adapting to this new behavior.