Performance Marketing
Shopify rolls out Linkpop for social commerce and other updates for marketers
With Linkpop, Shopify streamlines creators and the products they promote to bring followers closer to purchase.
Social Media Marketing
Social Media Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful social media marketing programs.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
Digital Transformation
Russia increases isolation with Instagram ban
The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
Digital Transformation
‘Tech for Good’ offers a PR package to minority-led start-ups
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Performance Marketing
Good morning: Let’s take a look at RU YouTube
Belarus-based Zorka.Agency shares data about what's engaging the attention of Russian YouTube users.
Customer & Digital Experience
Become a metaverse marketing maven
Find out where you can get smart with online training on immersive media for marketing.
Digital Transformation
Good morning: The dark side of the metaverse
Disturbing reports confirm that metaverse-like virtual environments already present a threat to the young.
Customer & Digital Experience
How Public.com used personalized cross-channel engagement to double attendance at live events
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events.
Customer & Digital Experience
YouTube to double down on Shorts in 2022
YouTube's roadmap for this year includes enhancements to Shorts and more robust shopping experience features.
Performance Marketing
Facebook finally hits a brick wall
With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.
Marketing Operations
3 social media trends impacting marketing in 2022
The social media landscape has changed drastically. Here's how marketers can prepare for the latest trends.
Customer & Digital Experience
How Denny’s connects with customers through social media, sports marketing and updated digital experiences
The chain’s NIL program featuring student athletes allows Denny’s to make inroads with younger consumers while feeding the sports interests of Millennials, Gen X and Boomers.
Customer & Digital Experience
Augmented reality marketing expands with new Pinterest Try On for furniture
The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Performance Marketing
How to personalize your brand on LinkedIn
Brands can benefit from influencers on social platforms; they can help personalize their public faces.
Customer & Digital Experience
Social media marketers need fresh tactics for posting on CTV apps
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
Customer & Digital Experience
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.
Customer & Digital Experience
Instagram remains the key channel for influencer marketing campaigns
A new report conducts in-depth analysis of the rapidly growing influencer marketing space.
Customer & Digital Experience
CreatorIQ announces partnership with TikTok
This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns.
Customer & Digital Experience
Marketers: The metaverse is coming
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
Customer & Digital Experience
Respondology extends its brand protection to Twitter
A scalable solution to protect brands from toxic comments on social media extends its portfolio to Twitter.
Data
The ultimate social media guide to building your brand in 2022
In this webinar, find out how you can connect meaningfully with your target audience.