Ripples will spread beyond the tech giants, but right now its hard to predict specific outcomes.
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- Federal data privacy bill could make life easier for marketers
- Guarantee trust by handing privacy power back to the consumer
- IAB Tech Lab prepares digital media industry for ‘watershed moment’
- Consumers aren’t so worried about data misuse by advertisers
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Once you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
A connector will allow Wyng's zero-party data to be ingested directly into Qualtrics' XM platform to support highly personalized experiences.
The voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.