Contextual segments represent a way of targeting audiences which is not reliant on identities.
Why we care. Marketing is under pressure like never before to demonstrate ROI and to prove itself as a growth engine and not just a cost center. Marketers need to know what works and why. We care about visibility into performance across all channels and how to tie performance to revenue and growth.
If you focus on how data and technology relate to the customer experience, submit a pitch to present at MarTech
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.