Performance Marketing
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Performance Marketing
Performance Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful performance marketing programs and campaigns.
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Data
Top data and analytics trends for the digital-first marketer
In this webinar, Salesforce reveals insights from from 2,500+ marketers worldwide.
Performance Marketing
Validity’s takeover of MailCharts gives users more competitive data
These insights can make marketers more confident in their own campaigns.
Performance Marketing
Does a Twitter Professional Account add value for brands?
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Performance Marketing
Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Unique program titles went from 646,000 in 2019 to 817,000 today.
Performance Marketing
How to embed images in your marketing emails
Embedding images in an email can be tricky. Here are some tactics email marketers can use to ensure there are no hiccups.
Performance Marketing
MiQ announces post-cookie programmatic package
The package includes addressable cohorts based on connecting multiple identities as well as a contextual offering.
Performance Marketing
Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car.
Commerce
Google Cloud announces general availability of Retail Search
This offering enables retailers to benefit from Google's advanced search capabilities on their own websites.
Performance Marketing
Data.ai launches new solutions for the app ecosystem
Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
Performance Marketing
Optimove acquires mobile messaging provider
Kumulos will bring mobile messaging and engagement to the CRM platform.
Performance Marketing
Lessons in Buying Group Marketing – Learning to dance with your sales team
‘Lift’ the lifecycle of your prospects and customers by choreographing with sales for value creation, opportunities and closed deals.
Performance Marketing
Traffic from mobile devices dropped 9% last year
Desktop users have longer sessions and spend more.
Performance Marketing
8 tips on how to handle negative Facebook comments
How do you manage negative postings on Facebook? Here are some tools and methods to help you alleviate the situation and win the battle against negativity.
Performance Marketing
5 things I hate about email – and how to fix them
Warning: This rant might spark your own feelings of frustration or a movement for change.
Marketing Management
8 email best practices for 2022 to drive growth
In this Salesforce webinar, learn how you can drive more engagement and save time.
Performance Marketing
Why we care about email marketing: A marketer’s guide
Email remains one of the most effective marketing channels today. Here are some best practices to help your brand stay ahead of the game.
Performance Marketing
Shopify rolls out Linkpop for social commerce and other updates for marketers
With Linkpop, Shopify streamlines creators and the products they promote to bring followers closer to purchase.
Performance Marketing
Why marketing attribution is both a challenge and a necessity
While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must.
Performance Marketing
Impact.com acquires Pressboard
A leading partnership platform positions itself to serve publishers with analytics and reporting for branded content.