There are three stages of maturity in the digital asset management space.
Why we care. Constant and rapid innovation in technology has created the need for skilled marketing operations specialists who are increasingly demanding – and deserving – a seat at the table where critical marketing decisions are made. We care about the marketing ops community, the people who make marketing work.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stack