When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
"Good samaritan was the only motivation," tweeted applications engineer Travis Prebble. "I didn't buy the domain, just paid renewal."
Adobe Marketo
Adobe is widely known for its design tools, which are used by creative professionals to create and edit graphics, images, video and more. The company expanded its offerings to include tools for building robust customer experiences, including a customer data platform (CDP). In 2018, Adobe acquired marketing automation vendor Marketo to add additional email marketing and engagement capabilities.
What is Adobe Marketo?
Adobe Market Engage is a full-featured marketing automation platform (MAP) that businesses use to communicate with customers and nurture prospects. The platform tracks interactions across touchpoints to help marketers identify their most engaged audience members. The automation capabilities in Adobe Marketo Engage allow marketers to create complex, multi-step nurture programs and campaigns that use the data gleaned from customer interactions to determine next steps and relevant offers.
Why we care about Adobe Marketo Engage
Adobe Marketo Engage is part of an expanding ecosystem of tools used in marketing departments in businesses of all sizes. It’s part of a natural progression from the company’s early roots as a vendor focused on tools for creative professionals. Once creatives develop creative assets like images, graphics and videos, those assets are often deployed by marketing teams as part of campaigns, websites, emails and more. By helping marketers segment audiences, deliver campaigns and track the results of those creative efforts, Adobe put itself at the center of its customers’ marketing strategies and made its tools central to the success of the marketing organization.
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Marketo acquires sales engagement tool ToutApp
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
MarTech Today: Marketo buys ToutApp, Bizible launches ‘first B2B planning tool based on attribution’ & using a social management platform
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketo acquires sales engagement tool ToutApp Apr 20, 2017 by Barry Levine The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments […]
Caption Contest: What does this Marketoonist say to you?
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.
Marketing automation tools compared: GetResponse, Marketo and HubSpot
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MarTech Today: Marketo adds native ABM, AdBlock Plus’ new ad exchange & Salesforce’s new portal templates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketo adds native ABM capabilities to its platform Sep 13, 2016 by Barry Levine The company says the new account-oriented offerings are the most complete native functions by any major marketing platform. […]
Marketo adds native ABM capabilities to its platform
The company says the new account-oriented offerings are the most complete native functions by any major marketing platform.
MarTech Today: Marketo focuses on platform’s future, Facebook closes LiveRail & Amazon’s EchoSim
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketo goes private so it can concentrate on its platform’s future May 31, 2016 by Barry Levine The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility […]
Marketing Day: Instagram’s new tools, Marketo goes private & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketo goes private so it can concentrate on its platform’s future
The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility to reinvent its platform for enterprises.
MarTech Today: Marketo’s next-gen platform, Automattic’s .blog domains & Google Sitemap index counts
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era May 13, 2016 by Barry Levine The marketing automation platform is boosting its […]
Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era
The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing.
Marketo Announces Integration With Google Analytics, AdWords
Data sharing to enable ad personalization and budget optimization based on customer journey outcomes.
Marketo Announces New Capabilities, Partnership With Acxiom For B2C Real-Time Personalization
At Marketo Nation Summit, its annual customer conference this week, the company is introducing a new platform with several added capabilities and a big new partnership with third-party data giant Acxiom. The platform updates signal a market repositioning for Marketo as the provider of a powerful, yet simplified marketing platform – or more formally, a […]
Marketo Scores In IPO, Shares Close Up 77%
In a positive sign of a healthy IPO market, Marketo’s first day of trading on the NASDAQ was a hit. The marketing automation company raised $79 million in its IPO, offering 6.1 million shares priced at $13. Today, shares opened at $20 and rose 77.69% to close at $23.10. Marketo CEO, Phil Fernandez rang the […]