Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
Adobe is widely known for its design tools, which are used by creative professionals to create and edit graphics, images, video and more. The company expanded its offerings to include tools for building robust customer experiences, including a customer data platform (CDP). In 2018, Adobe acquired marketing automation vendor Marketo to add additional email marketing and engagement capabilities.
Adobe Market Engage is a full-featured marketing automation platform (MAP) that businesses use to communicate with customers and nurture prospects. The platform tracks interactions across touchpoints to help marketers identify their most engaged audience members. The automation capabilities in Adobe Marketo Engage allow marketers to create complex, multi-step nurture programs and campaigns that use the data gleaned from customer interactions to determine next steps and relevant offers.
Adobe Marketo Engage is part of an expanding ecosystem of tools used in marketing departments in businesses of all sizes. It’s part of a natural progression from the company’s early roots as a vendor focused on tools for creative professionals. Once creatives develop creative assets like images, graphics and videos, those assets are often deployed by marketing teams as part of campaigns, websites, emails and more. By helping marketers segment audiences, deliver campaigns and track the results of those creative efforts, Adobe put itself at the center of its customers’ marketing strategies and made its tools central to the success of the marketing organization.
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Email can get a customer so close, yet so far.
Who gets left behind when marketers glorify youth?
Marketing operations agency Perkuto shares its monthly take on new features like Marketo’s forms enhancement and Workato’s Accelerators.
Taking a proactive stance against digital faux pas.
Just because you can sell something, does that mean you should?
Human connections at scale is the holy grail driving Marketo's product roadmap.
Updated ABM and sales capabilities are among the July release notes.
Marketo's core feature updates indicate the company's focus on improving API settings and integrations.
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data efficiencies.
The partnership is expected to improve marketing campaign workflows and project management processes.
The marketing technology week in review: A round up of news and announcements you may have missed.
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered by […]
Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the latest updates.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Firefly adds mobile device-like targeting to ads on car rooftops Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe bringing digital targeting, measurement capabilities to Linear TV Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures. Release Notes: Marketo […]
Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency enhancements.
Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency enhancements.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for B2B […]
At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and vendors."
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe to acquire Marketo for $4.75 billion Sep 20, 2018 by Amy Gesenhues After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on […]
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Adobe possibly eyeing Marketo, what would that mega-merger mean? Sep 14, 2018 by Amy Gesenhues According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. […]
According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. to extend its marketing automation offerings.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The move gives marketers the ability to track the buyer journey across all activation points.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform May 1, 2018 by Robin Kurzer The move gives marketers the ability to track the buyer journey across all activation points. […]
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Madison Logic becomes bidirectional with marketing automation by integrating with Marketo Jan 4, 2018 by Barry Levine The move follows Madison Logic’s recent integration with Salesforce’s CRM. Power to the people: […]
The move follows Madison Logic’s recent integration with Salesforce’s CRM.
VP Matt Zilli points to many more attributes for targeting, and a clearer picture for marketers about what kind of content works for specific segments.
That’s one of the possibilities raised by the recent announcement of a multilevel alliance between the two companies.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Is Google getting ready to buy Marketo? Aug 25, 2017 by Barry Levine That’s one of the possibilities raised by yesterday’s announcement of a multilevel alliance between the two companies. As EU’s […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew Jul 25, 2017 by Barry Levine “Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. […]