AI writing tools
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Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results.
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs.
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news.
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer's tool-kit.
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?
Welcome to the BETA version of MarTechBot, the first generative AI chatbot for marketing technology professionals. MarTechBot has been trained on the MarTech.org content, allowing you to explore, experiment and learn more about marketing technology. It’s MarTech + ChatGPT! Get answers What do I need to know about buying a CDP? Get creative Write an […]