AI writing tools
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Adobe continues to roll out genAI capabilities across its platform
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements.
Marketing artificial intelligence (AI)
Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference.
Marketing artificial intelligence (AI)
Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled.
How Canva is approaching B2B customers with AI-powered tools
Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products.
How the big holding companies are handling genAI
Across the big ad/media holding company space, there's a lot of talk about AI investments and partnerships. But that's not their only focus.
Marketing artificial intelligence (AI)
How AI enhances multimedia content creation
From automated video editing to writing assistants, explore how AI is transforming multimedia content creation.
ActionIQ to add CXAI suite to its CDP
Enterprise CDP ActionIQ has plans to layer AI-driven solutions across its platform.
Marketing artificial intelligence (AI)
Pega launches new AI buddy
GenAI Knowledge Buddy aims to pull together content from siloes across the enterprise using ordinary language prompts.
Why can’t AI content generators just follow the rules?
Maybe one step in the right direction would be ensuring that AI content generators properly cite their sources.
Marketing artificial intelligence (AI)
Jay Mandel: Looking forward with AI
By all means use AI in your marketing. Use it a lot. But don't let it take the wheel.
Marketing artificial intelligence (AI)
Webinar: AI-forward marketing in 2024
Learn cutting-edge strategies to help you level up your marketing game this year.
Marketing artificial intelligence (AI)
Marcus Graichen: Looking forward with AI
Could distributed, open source AI tools be competitive with the likes of ChatGPT? Marcus Graichen thinks so.
New York Times sues OpenAI and Microsoft for copyright infringement
This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT.
How marketers can mitigate bias in generative AI
Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks?
Marketing artificial intelligence (AI)
Getting the most from your AI investment
Everyone is talking about generative AI, but that may not be the best place to start your AI journey.
Hiring a marketing technology manager: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: hiring a marketing technology manager.
Marketing artificial intelligence (AI)
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results.
Identity resolution platforms and CDPs: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs.
Marketing artificial intelligence (AI)
SAP CX makes its generative AI move
The global software giant explains how it is infusing SAP CX with genAI tools for marketing, sales, commerce and customer success.
Digital experience platform (DXP)
Introducing Optimizely One: An OS for marketing
Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer.
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
A deep dive into writing prompts for generative AI to create an email campaign brief.
Marketing artificial intelligence (AI)
Meta launches genAI features for ads
Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow.
Best of the Bot: Identifying the latest trends in digital marketing
See how MarTechBot responds to a prompt; and how the prompt could be improved.
Marketing artificial intelligence (AI)
Working with text generators: A marketer’s guide to AI
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
Marketing artificial intelligence (AI)
What could disrupt the future of generative AI?
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Marketing artificial intelligence (AI)
What does the future hold for genAI? The Gartner Hype Cycle
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
Marketing artificial intelligence (AI)
Oracle announces Guided Campaigns and boosts customer service with genAI
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
Marketing artificial intelligence (AI)
Adobe, Amazon and Salesforce in this week’s AI martech releases
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news.
Marketing artificial intelligence (AI)
SAS embraces generative AI for marketing
SAS is the latest major vendor to begin rolling out genAI for marketing. It's emphasizing safe use too.
Marketing artificial intelligence (AI)
The rise of generative AI: A marketer’s guide to textual and visual AI content
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer's tool-kit.
Marketing artificial intelligence (AI)
Salesforce announces new AI and automation capabilities for Slack
Slack will be getting artificially intelligent this winter, plus other Slack announcements.
Marketing artificial intelligence (AI)
A blueprint for the new automation mindset
Systems thinking, "antifragility" and democratic teamwork characterize a new mindset successful brands will need to acquire.
Marketing artificial intelligence (AI)
Should AI attempt absolutely everything?
Just because it can be fun seeing what AI will do with a prompt, it's not necessarily helping with your marketing. Stop and think.
The martech subway system now has an AI line
The 15th annual iteration of the Real Story Group's martech stack vendor map acknowledges the growing importance of generative AI.
HubSpot’s June 2023 releases: The manager’s guide
AI Content Assistant tools added, reporting improvements and Payments releases.
Marketing artificial intelligence (AI)
9 best practices for AI tools in content creation
AI tools are hyped as a as a shortcut to content creation for marketers. However, irresponsible use can get you in trouble.
Generative AI faces more regulatory and legal challenges
The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit.
Reshape your marketing with GPT
In this webinar, discover the true potential of GPT for marketing.
Marketing artificial intelligence (AI)
Pega: AI will power the autonomous enterprise
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise.
Marketing artificial intelligence (AI)
How generative AI is improving customer experience and service calls
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.