AI writing tools
MarTech is your source for AI writing tools content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Hiring a marketing technology manager: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: hiring a marketing technology manager.
Marketing artificial intelligence (AI)
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results.
Identity resolution platforms and CDPs: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs.
Marketing artificial intelligence (AI)
SAP CX makes its generative AI move
The global software giant explains how it is infusing SAP CX with genAI tools for marketing, sales, commerce and customer success.
Digital experience platform (DXP)
Introducing Optimizely One: An OS for marketing
Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer.
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
A deep dive into writing prompts for generative AI to create an email campaign brief.
Marketing artificial intelligence (AI)
Meta launches genAI features for ads
Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow.
Best of the Bot: Identifying the latest trends in digital marketing
See how MarTechBot responds to a prompt; and how the prompt could be improved.
Marketing artificial intelligence (AI)
Working with text generators: A marketer’s guide to AI
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
Marketing artificial intelligence (AI)
What could disrupt the future of generative AI?
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Marketing artificial intelligence (AI)
What does the future hold for genAI? The Gartner Hype Cycle
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
Marketing artificial intelligence (AI)
Oracle announces Guided Campaigns and boosts customer service with genAI
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
Marketing artificial intelligence (AI)
Adobe, Amazon and Salesforce in this week’s AI martech releases
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news.
Marketing artificial intelligence (AI)
SAS embraces generative AI for marketing
SAS is the latest major vendor to begin rolling out genAI for marketing. It's emphasizing safe use too.
Marketing artificial intelligence (AI)
The rise of generative AI: A marketer’s guide to textual and visual AI content
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer's tool-kit.
Marketing artificial intelligence (AI)
Salesforce announces new AI and automation capabilities for Slack
Slack will be getting artificially intelligent this winter, plus other Slack announcements.
Marketing artificial intelligence (AI)
A blueprint for the new automation mindset
Systems thinking, "antifragility" and democratic teamwork characterize a new mindset successful brands will need to acquire.
Marketing artificial intelligence (AI)
Should AI attempt absolutely everything?
Just because it can be fun seeing what AI will do with a prompt, it's not necessarily helping with your marketing. Stop and think.
The martech subway system now has an AI line
The 15th annual iteration of the Real Story Group's martech stack vendor map acknowledges the growing importance of generative AI.
HubSpot’s June 2023 releases: The manager’s guide
AI Content Assistant tools added, reporting improvements and Payments releases.
Marketing artificial intelligence (AI)
9 best practices for AI tools in content creation
AI tools are hyped as a as a shortcut to content creation for marketers. However, irresponsible use can get you in trouble.
Generative AI faces more regulatory and legal challenges
The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit.
Reshape your marketing with GPT
In this webinar, discover the true potential of GPT for marketing.
Marketing artificial intelligence (AI)
Pega: AI will power the autonomous enterprise
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise.
Marketing artificial intelligence (AI)
How generative AI is improving customer experience and service calls
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.
Salesforce: AI is the new UI
Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution."
Marketing artificial intelligence (AI)
5 ways to harness AI in B2B content creation
Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
SEO and ChatGPT: What’s DAM got to do with it?
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
Marketing artificial intelligence (AI)
It’s time to teach AI about your brand
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
Marketing artificial intelligence (AI)
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
Marketing artificial intelligence (AI)
What marketers should keep in mind when adopting AI
Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them?
Here’s what Google’s new AI Search Generative Experience will look like
The new AI-powered search engine was unveiled at the Google I/O developer conference today.
Marketing artificial intelligence (AI)
Artificial Intelligence: A beginner’s guide
Everybody is talking about AI. If you're part of those conversations but have a sinking feeling you don't really know what AI is, start here.
How a non-profit farmers market is leveraging AI
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier.
Welcome to MarTechBot
Welcome to the BETA version of MarTechBot, the first generative AI chatbot for marketing technology professionals. MarTechBot has been trained on the MarTech.org content, allowing you to explore, experiment and learn more about marketing technology. It’s MarTech + ChatGPT! Get answers What do I need to know about buying a CDP? Get creative Write an […]
ChatGPT under threat from European regulators
Concerns about GDPR compliance might extend to other AI solutions too.
Marketing artificial intelligence (AI)
Three essentials for writing a good ChatGPT prompt
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one.
Two afforable AI writing assistants in action
WriteSonic and Copy.ai are among the most affordable AI writing tools today. See how they fare against ChatGPT, Writer and Jasper.
Marketing artificial intelligence (AI)
Reply.io introduces ChatGPT-powered Jason AI
The new add-on generates first emails and follow-ups for B2B outreach.
How CMOs should respond to ChatGPT’s marketing impact
CMOs must urgently assess ChatGPT's impact on key marketing functions and steer the responsible use of AI.