Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Navigating the cookieless future with cross-functional teams
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond.
The sticky problem of martech integration
Martech innovations have created hundreds of little islands of strategy, tactics and data.
How to augment market research and glean customer insights with AI
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights.
Marketing artificial intelligence (AI)
Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency.
How to find your next, best customers with ABM
Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers.
Diversity and inclusion in marketing
Number of women in marketing up, but salary and seniority remain problems
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions.
Marketing artificial intelligence (AI)
Building your generative AI marketing skillset: Training and upskilling
Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters
Marketing artificial intelligence (AI)
How to assess your organization’s AI readiness with the 5P framework
Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance.
5 practical marketing tactics to accommodate new technologies and AI
Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams.
3 ways to be an adaptive leader in an agile world
Learn how agile planning, customer focus and skill diversification can empower leaders to thrive amid market uncertainty.
Why B2B marketing needs brand building more than lead gen
The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand.
Adapting marketing strategies for post-pandemic reality: The need for authenticity
Learn how embracing authenticity and purpose in marketing can lead to more fulfilling careers and meaningful connections with customers.
How marketers can reinvent the IT-marketing dynamics
Marketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency.
If you’re marketing on ‘Email Island,’ don’t get yourself voted off
Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them?
Niche advertising: 7 actionable tactics for targeted marketing
Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape.
From friction to flow: A marketer’s secret productivity engine
Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity.
Marketers keep adding tech despite feeling overwhelmed by too many tools
Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found.
Diversity and inclusion in marketing
The war on DEI is hitting marketing and hurting business
Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives?
How to survive (and learn from) email marketing mistakes
Learn how to deal with mistakes, analyze what went wrong and move forward from errors while maintaining a candid, accountable team culture.
How to make the most of your marketing work management solution
Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity.
Skills-based hiring for modern marketing teams
Modern CMOs must prioritize skills over degrees, building teams skilled in data, technology and creativity for today's dynamic digital landscape.
5 steps to a seamless post-M&A brand integration
Follow this marketing playbook to quickly and effectively integrate an acquired brand's web, email and social presence post-M&A.
Marketing artificial intelligence (AI)
Why AI will have the faults of human intelligence
Despite impressive gains, AI tools remain narrow and flawed — an "artificial human intelligence" with enduring human limitations.
Mastering the art of goal setting in marketing operations
Take a dual approach for success, setting top-down and bottom-up goals.
The omnichannel opportunity: A path to seamless experiences
Omnichannel is more than a buzzword. Learn why it matters and how strong leadership can harmonize strategies.
Aligning martech with your business strategy: Your blueprint for success
Practical insights for CMOs looking to effectively align martech with business strategy in their organizations.
How to categorize customer data for actionable insights
Organize customer data into categories like demographics, psychographics and transactions to gain actionable insights for marketing success.
Owned asset optimization: The key to connecting with financial consumers
Here's how financial brands can use reception marketing to build trust and equity by meeting consumers' needs with helpful, relevant content.
Combining martech projects: 5 questions to ask
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk.
Winning the B2B race from sales to profitability
Growth is exciting, but profitability is the real prize. Learn when to shift your focus from acquisition to retention and lifetime value.
What to do when your martech tools aren’t delivering results
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs.
The secrets of effective leadership
Discover the secrets behind exceptional leadership skills and how you can apply them to your role in the marketing industry.
How to transform customer experience with AI
Learn how AI is impacting the customer experience by enabling clear messaging, frictionless journeys and personalized interactions at scale.
How to build customer trust through data privacy and security
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust.
Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen
Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment.
Marketing artificial intelligence (AI)
Still human: Why consumer closeness matters in an AI-driven world
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models.
How to develop a winning B2B ideal customer profile
Struggling to attract quality B2B leads? Learn to build an effective ICP, integrate it into your strategy and avoid common mistakes.
3 keys for email marketing in 2024: AI, change, learn
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.
3 steps to an authentic brand: Identity, intention and implementation
Learn how focusing on identity, intention, and implementation creates brands and careers fueled by purpose, not just promotions.
Data visualization: How to transform analytics data into actionable insights
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization.