The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns.
Why we care. Customers increasingly make purchase decisions based at least as much on experience as on product, service or price. And that’s increasingly true of B2B buyers as well as consumers. Disconnected digital experiences drive them away. We care about seamless experiences across all channels where customer are found.
The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel.
The adoption of these platforms are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.