Email marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free
Marketing automation software for small business: How to get started
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth.
AI-powered cold email: A nightmare in the making?
AI can help draft cold emails, but it shouldn't run the show. Learn the right way to blend automation and personalization when prospecting.
Writing emails that convert
Learn the 4 biggest copywriting and design dos and don'ts to consider before hitting send.
Email marketers may be hit by Google’s mass account removal
Google is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others.
The data disconnect: Why understanding your data landscape matters more than ever
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
B2B email marketing: 3 strategies for advanced personalization
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience.
5 Black Friday trends marketers can act on this holiday season
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize.
4 essential ways to boost your marketing automation program
Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers.
2023 in review: 3 key trends to inform your 2024 marketing plan
AI, evolving marketing stacks and email authentication. Keep these developments in mind as you plan your 2024 strategy.
Onesend and ActiveCampaign support Australian office gear sales
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences.
Marketing artificial intelligence (AI)
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results.
4 tips for auditing your marketing automation program
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot.
What’s the state of email beyond 2023?
A look back at this year’s trends in email marketing and what to look forward to next year.
5 marketing automation quick wins
Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions.
Email outreach for marketers: Measuring and optimizing performance
Discover how the right email outreach metrics and streamlined strategies can elevate your conversion rates.
3 ways email marketers should actually use AI
Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
What to do if customers aren’t receiving your confirmation emails
Learn strategies to overcome email blockers, improve deliverability and adapt to customer communication preferences.
Email marketing strategy: A marketer’s guide
An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you.
Transforming email addresses into actionable insights
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.
Why Dollar Shave Club cut its homegrown ecommerce system
The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus.
4 ways to add personalization to your emails right now
Leverage personalization strategies in your email program to enhance your holiday marketing campaigns and increase revenue.
The email marketer’s guide to effective marketing automation
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.
73% of marketers planning to up RMN spend
43% of those surveyed reported positive results from campaigns already run on retail media networks.
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
A deep dive into writing prompts for generative AI to create an email campaign brief.
Marketing artificial intelligence (AI)
Working with text generators: A marketer’s guide to AI
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
New report shows enterprise email marketers embrace AI
More than 90% of email marketers say AI will have an impact on how they do their work. Find out how they're preparing for it.
Two-thirds of marketers report mid-year budget cuts
With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
Kath Pay: Spotlight on the expert
Kath Pay has spent her entire career in email marketing, as a solutions provider, a consultant, a writer and a speaker. She still loves it.
Unleash the untapped power of email address intelligence
In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
Stensul introduces dynamic content authoring for Salesforce and Marketo
Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo.
How persuasive email design can influence the ecommerce customer journey
Email doesn't begin and end with copywriting. Design elements can help persuade customers to click and convert.
MarTech’s experts to follow: The lists so far
Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.
Dominate the inbox with your free 46-point email marketing checklist
Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist.
Why you should always ask why: Strategy must lead tactics in marketing planning
It's time to get out of a tactics-first mindset and chart a strategic course based on knowing why you're doing what you're doing.
How to prepare for the GPT age in CRM and email
Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers
How NC Fusion executed its campaign to help girls stay involved in sports
Walk through the entire process -- problem ID, research, channel use and more -- of a campaign to raise issue awareness.
9 steps to make an email reactivation program that really works
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns.
Unlocking the true value of a new email address
Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts.
How to approach your highest-value customers with Q4 email planning
Nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation.
It’s time to say goodbye to your email open rate
If your email strategy’s success is founded on clicks and opens, the data privacy landscape of the future could be an unpleasant awakening.