Performance Marketing
How to embed images in your marketing emails
Embedding images in an email can be tricky. Here are some tactics email marketers can use to ensure there are no hiccups.
Email Marketing
Email Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful email strategies, campaigns and platforms.
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Customer & Digital Experience
Good morning: Big moves for businesses big and small
Moving locations is another opportunity to reconnect with old customers.
Email Marketing
7 common problems that derail A/B/n email testing success
Don't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new.
Performance Marketing
5 things I hate about email – and how to fix them
Warning: This rant might spark your own feelings of frustration or a movement for change.
Marketing Management
8 email best practices for 2022 to drive growth
In this Salesforce webinar, learn how you can drive more engagement and save time.
Performance Marketing
Why we care about email marketing: A marketer’s guide
Email remains one of the most effective marketing channels today. Here are some best practices to help your brand stay ahead of the game.
Digital Transformation
Validity for Good uses email verification methods to deliver critical messages
The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine.
Customer & Digital Experience
Study finds iOS 15 is inflating email open rates
Mail Privacy Protection feature marks emails as opened whether or not a person looks at them
Performance Marketing
Matching email content to customer needs
Personalizing email beyond "Dear X" is an extraordinary challenge, especially when it needs to be done at enterprise scale.
Performance Marketing
Stensul is first email creation platform to integrate with Pardot
The move is aimed at making deployment of emails built in Stensul faster and more efficient.
Marketing Management
4 qualities of an intent-driven marketing automation email program
Innovation — even in increments — can help you build a more robust strategy.
Marketing Operations
20 questions to ask marketing automation vendors during a demo
How easy is it to integrate this software into your organization? How long does implementation take? These are just a few key questions to ask.
Email Marketing
Bye, bye Marketo Sky: What matters in Marketo’s January 2022 release
This release adds new features from sales empowerment to blocking unwanted form fills.
Performance Marketing
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.
Performance Marketing
Does your organization need a marketing automation platform?
Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.
Marketing Management
5 tips for successfully switching email service providers
Moving to a new vendor can be complex. But with some help, you can make a smoother migration.
Performance Marketing
How email marketers everywhere can learn from privacy success in the UK and EU
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson.
Marketing Operations
What are marketing automation platforms, what do they do, and how is the vendor landscape changing?
The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.
Customer & Digital Experience
Movable Ink and Stensul announce email partnership, integrations
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.