The top offender is content selling them a product they just purchased.
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- How clean, organized and actionable is your data?
- Using Google Analytics 4 integrations for insights and media activations
- AI and machine learning in marketing: Are you deploying the right models?
- Measuring the invisible: The truth about marketing attribution
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In this webinar, learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP.
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.