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Data

MarTech is your source for content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

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Data

SAS announces AVOD ad management platform

The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.

Kim Davis | May 10, 2022 at 3:16 pm ET

Data

A statistical picture of the cost of digital advertising fraud

24% of web traffic is bots being used for fraud and theft.

Constantine von Hoffman | May 9, 2022 at 3:28 pm ET

Data

3 ways to optimize first-party data collection

First-party data is more important than ever in a digital-first world.

Corey Patterson | May 9, 2022 at 1:29 pm ET

Data

Cord cutting gains steam after 4% drop last year

US cable subscriptions down by 30 million since 2020.

Constantine von Hoffman | May 9, 2022 at 11:48 am ET

Data

A guide to the strange new world of identity resolution

What are the strengths and weaknesses of different data providers?

Constantine von Hoffman | May 6, 2022 at 1:29 pm ET

Data

How to make the most of cohort analysis

Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.

William Terdoslavich | May 5, 2022 at 11:32 am ET

Data

Using analytics to optimize marketing spend and drive sales

CarMax maps out their growing omnichannel marketing analytics strategy.

Chris Wood | May 5, 2022 at 11:05 am ET

Data

Is there any incentive to crack down on programmatic ad fraud?

"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.

Constantine von Hoffman | May 5, 2022 at 10:07 am ET

Data

The journey from journalism to SEO marketing expert

"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."

Constantine von Hoffman | May 4, 2022 at 11:05 am ET

Data

Good morning: Everything a company does is part of its marketing

Customers notice when an organization’s values don’t align with its brand values.

Constantine von Hoffman | May 3, 2022 at 1:10 pm ET

Data

How B2B marketers can activate first-party data in their CDP

CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.

Chris Wood | May 3, 2022 at 11:22 am ET

Data

Integrate announces Social and Cross-Channel Insights

The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.

Kim Davis | May 3, 2022 at 9:15 am ET

Performance Marketing

Master the art of A/B testing

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.

Cynthia Ramsaran | May 2, 2022 at 3:59 pm ET

Data

NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.

Constantine von Hoffman | May 2, 2022 at 11:46 am ET

Customer & Digital Experience

Digital marketing’s contribution to company performance rated as down significantly

The 11% drop can be attributed to higher expectations and more advanced attribution analyses.

Constantine von Hoffman | Apr 28, 2022 at 2:06 pm ET

Data

Good morning: Trust your gut, but verify it with facts

It takes standards and data to turn a hunch into an insight.

Constantine von Hoffman | Apr 28, 2022 at 9:26 am ET

Data

Edgemesh announces new feature to fight ad and click fraud

Ad spend losses from fraud will cost US companies $23 billion this year.

Constantine von Hoffman | Apr 27, 2022 at 2:49 pm ET

Data

Google Play rolling out app data collection labels

Users can find out what data is collected, if it is shared and the developer's security policies.

Constantine von Hoffman | Apr 27, 2022 at 11:59 am ET

Data

Analytics software delivers data, standards deliver insights

Only your team can determine which metrics mean the most for your business.

Ruben Ugarte | Apr 27, 2022 at 10:00 am ET

Data

Marketing analytics: What it is and why marketers should care

We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success.

Jacqueline Dooley | Apr 27, 2022 at 9:48 am ET
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