The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
MarTech is your source for content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- How clean, organized and actionable is your data?
- Using Google Analytics 4 integrations for insights and media activations
- AI and machine learning in marketing: Are you deploying the right models?
- Measuring the invisible: The truth about marketing attribution
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.