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Create a user experience customers will appreciate and enjoy. Here's what they consider creepy vs. cool when using their data for marketing.
Interest is surging as technologies to target key accounts improve and relevant data becomes more accessible.
HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes.
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how.
Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy.