Data management platform (DMP)
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Breaking down data silos: Overcoming obstacles and planning for the future
Getting rid of data silos is not easy, but it must be done for marketing to succeed. Here are ways to overcome common obstacles.
Breaking down data silos: A practical guide to integrated marketing data
Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance.
IAB Tech Lab’s updated data clean room standards: What marketers need to know
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability.
Evaluating data clean rooms for your organization
What data clean room is right for you? It depends on the team and technology you have in place.
Data management platform (DMP)
Why we care about data management platforms
Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape.
The future of data management platforms in the era of CDPs
With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs?
How data clean rooms might help keep the internet open
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Marketers using more data sources in search of better data quality
In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
How companies are leveraging clean rooms and first-party data as cookies vanish
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
Marketing artificial intelligence (AI)
How to use AI and machine learning to boost marketing data management
Connect teams, evaluate processes and implement programs using AI and ML for data challenges.
6 data collection tactics for marketing in the cookieless future
When customers are more involved in the process, your marketing automation program will benefit from better data.
Zeta becomes first marketing platform to join the AWS marketplace
The Zeta Marketing Platform will now be available to the large market of AWS customers.
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Martech firms among 3rd parties scooping email addresses from websites prior to form submission
U.S. website visitors at far greater risk than those from the EU, new research finds.
Informatica launches retail-specific Intelligent Data Management Cloud
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority.
Invoca unveils no-code integrations library
Offers more granular AI analysis of customer conversations
How to scale personalization efforts with data-driven marketing
Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
Tourism Ireland bets on marketing partnership with new documentary to bring back tourism
Integrated campaign, and good customer data management, all combine to get "Ireland" ready for February premier.
3 ways marketers can build trust with data ethics
Why adherence to data ethics is the new standard for modern marketing.
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China
A quick round up of the latest marketing technology news and announcements.
Data management platform (DMP)
MarTech Today: Bombora shows content interests for purchasers, Adobe’s DMP adds new features & dangerous misconceptions about data breaches
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bombora now shows clients online content interests that led to a purchase Dec 3, 2018 by Barry Levine The new historical tool complements the company’s existing Surge product, which uses online […]
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.
1plusX adds search-like keyword targeting to its DMP
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
Data management platform (DMP)
MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of […]