How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to be.
Customer Journey
MarTech is your source for customer journey content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
This customer journey process helps marketers predict, visualize and optimize the customer experience across arious channels.
Dig deeper:
- What is customer journey analytics and how are these tools helping marketers?
- 3 strategies to create better customer journeys across any channel
- What marketers should know about customer journey analytics
- 19 questions to ask customer journey analytics vendors during the demo
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Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing Cloud.
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by Photoshop.
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
Bridging the gap: Creating the perfect customer journey
How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts.
MarTech Today: Autopilot’s collaborative customer journey, Twilio buys SendGrid & Facebook’s Project Ripley
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Autopilot debuts real-time collaborative customer journey map Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as […]
Autopilot debuts real-time collaborative customer journey map
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.
Mobile is taking over the customer journey
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.
Security breaches, no longer aberrations, need their own customer journeys
Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.
MarTech Today: Advertisers’ top fears, customer journeys for security breaches & the enterprise mindset
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018 Jun 12, 2018 by Robin Kurzer Regardless, advertisers will give a larger portion of their […]
Report: More touchpoints and channels in the customer journey than ever before
The report shows tremendous growth in ad tech and IoT interactions and takes a deeper look at how retail is flourishing.