Performance Marketing
RollWorks announces new capabilities focused on the B2B customer journey
Journey Events and Journey Stages combine to track account progress and identify the activities promoting it.
Customer Journey
Customer Journey news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful customer journey maps and analytics.
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Customer & Digital Experience
‘An experience renaissance’ and how customer journey analytics tools fit in
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge.
Customer & Digital Experience
The top 5 customer journeys to keep them connected and coming back
In this webinar, learn how to reach your customers with captivating, personalized messaging.
Customer & Digital Experience
Chatter: Don’t use your CDP to replicate MAP customer journeys
New technology should deliver new and engaging customer experiences.
Digital Transformation
Real transformation in the B2B customer journey: Tuesday’s daily brief
Plus marketing analytics for financial decisioning.
Performance Marketing
Accelerating the ABM customer journey
Pepperjam's experience with the new Journey Acceleration Measurement solution from Madison Logic
Marketing Management
1-800 Contacts doubles down on the digital customer experience
How 1-800 Contacts responded to record stay-at-home demand.
Customer & Digital Experience
Stackie winners get creative, highlight how martech maps with customer journeys, more
But all of this year’s entries show just how connected a company’s martech stack is to its values, operations and customer success.
Performance Marketing
Release Notes: Mailchimp launches Customer Journeys
Helping small businesses to automate eCommerce journeys.
Marketing Management
Applying agile to deliver better customer journeys
Being agile marketers requires us to venture outside of our comfort zones.
Marketing Operations
6 critical martech elements to manage in 2020 for the customer journey
Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming year.
Performance Marketing
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to be.
Performance Marketing
Lytics launches Salesforce Marketing Cloud integration for customer journeys
With the new integration, users can view customer insights and execute campaigns between Lytics and Salesforce Marketing Cloud.
Marketing Operations
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by Photoshop.
Performance Marketing
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
Performance Marketing
Bridging the gap: Creating the perfect customer journey
How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts.
Customer Journey
MarTech Today: Autopilot’s collaborative customer journey, Twilio buys SendGrid & Facebook’s Project Ripley
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Autopilot debuts real-time collaborative customer journey map Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as […]
Marketing Operations
Autopilot debuts real-time collaborative customer journey map
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.
Customer & Digital Experience
Mobile is taking over the customer journey
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.
Customer Journey
Security breaches, no longer aberrations, need their own customer journeys
Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.