Customer & Digital Experience
Drive growth with account-based marketing
Why B2B e-tailers need to think about ABM now more than ever.
Customer Journey
Customer Journey news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful customer journey maps and analytics.
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Customer & Digital Experience
The lost art of talking to customers
The more you involve your customers in the marketing process, the more successful you will be.
Customer Journey
How much does acquiring a customer cost?
Using the right strategies for tracking and optimizing cost-per-acquisition will improve ROI.
Customer & Digital Experience
19 questions to ask customer journey analytics vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Performance Marketing
The B2B customer journey is set on a digital track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
Customer & Digital Experience
Who thinks you’re customer-driven, you or your customers?
Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.
Customer & Digital Experience
Good morning: Go for gold
Identify the golden milestones on the customer journey and make each one of them count.
Customer & Digital Experience
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
Data
How to leverage intent and engagement in the buying cycle
Applying intent data to buying cycles can help foster customer engagement.
Customer & Digital Experience
Best Buy announces in-house ad network Best Buy Ads
The new venture will serve ads from outside brands to loyal Best Buy customers.
Customer & Digital Experience
Ad spend for cryptocurrencies increases as advertisers educate consumers
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies.
Data
Do you need a marketing attribution and predictive analytics tool?
Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.
Performance Marketing
To know your customers, ping their phones
Use cases for privacy-sensitive geofencing.
Data
Does your marketing team need a customer journey analytics tool?
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool.
Digital Transformation
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
Customer & Digital Experience
Improve customer experience and hit marketing goals by mapping out the customer journey
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees.
Customer & Digital Experience
Why cross-channel customer journey orchestration is important
And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy.
Data
What is customer journey analytics and how are these tools helping marketers?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Digital Transformation
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.
Customer & Digital Experience
The evolving B2B customer journey: Thursday’s Daily Brief
Plus an interesting perspective on AI. Do we talk down to it?