Customer & Digital Experience
Good morning: Go for gold
Identify the golden milestones on the customer journey and make each one of them count.
Customer Journey
Customer Journey news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful customer journey maps and analytics.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
Customer & Digital Experience
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
Data
How to leverage intent and engagement in the buying cycle
Applying intent data to buying cycles can help foster customer engagement.
Customer & Digital Experience
Best Buy announces in-house ad network Best Buy Ads
The new venture will serve ads from outside brands to loyal Best Buy customers.
Customer & Digital Experience
Ad spend for cryptocurrencies increases as advertisers educate consumers
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies.
Data
Do you need a marketing attribution and predictive analytics tool?
Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.
Performance Marketing
To know your customers, ping their phones
Use cases for privacy-sensitive geofencing.
Data
Does your marketing team need a customer journey analytics tool?
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool.
Digital Transformation
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
Customer & Digital Experience
Improve customer experience and hit marketing goals by mapping out the customer journey
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees.
Customer & Digital Experience
Why cross-channel customer journey orchestration is important
And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy.
Data
What is customer journey analytics and how are these tools helping marketers?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Digital Transformation
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.
Customer & Digital Experience
The evolving B2B customer journey: Thursday’s Daily Brief
Plus an interesting perspective on AI. Do we talk down to it?
Performance Marketing
RollWorks announces new capabilities focused on the B2B customer journey
Journey Events and Journey Stages combine to track account progress and identify the activities promoting it.
Customer & Digital Experience
‘An experience renaissance’ and how customer journey analytics tools fit in
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge.
Customer & Digital Experience
The top 5 customer journeys to keep them connected and coming back
In this webinar, learn how to reach your customers with captivating, personalized messaging.
Customer & Digital Experience
Chatter: Don’t use your CDP to replicate MAP customer journeys
New technology should deliver new and engaging customer experiences.
Digital Transformation
Real transformation in the B2B customer journey: Tuesday’s daily brief
Plus marketing analytics for financial decisioning.
Performance Marketing
Accelerating the ABM customer journey
Pepperjam's experience with the new Journey Acceleration Measurement solution from Madison Logic