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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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This customer journey process helps marketers predict, visualize and optimize the customer experience across arious channels.
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The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.