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Customer & Digital Experience
MarTech is your source for customer digital experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What is customer experience and why does it matter?
- What is a digital experience platform or DXP and is it the future of content management?
- 3 ways to deliver more relevant customer experiences
- Reinventing the digital experience platform
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Netflix is playing catch-up in the AVOD game
The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here's how it got here.
Lapsed customers aren’t the same as unengaged subscribers
Re-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.
Contentstack debuts no-code Automation Hub
The hub is intended to help marketing and IT partners launch new digital experiences created with modular content.
Instacart launches shoppable ads
Top CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year.
Hootsuite joins TikTok’s Marketing Partner Program
Brands will be able to execute, optimize TikTok content at scale.
New Mailchimp integration automatically syncs customer data with Stripe
Will provide SMBs with data for more effective email campaigns.
Public wants to know where brands stand on issues, surveys show
71% of US customers wants companies to speak out on important issues.
HubSpot expands App Accelerator program internationally
Developers can get access to technical expertise, help with marketing and funding.
Martech failure? 50% say loyalty programs don’t offer much value
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Why we care about video advertising
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
IAS introduces new Control Panel for contextual targeting
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Metaverse marketers favor virtual reality over NFTs
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.
Why we care about mobile marketing: A guide for marketers
The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.
Google is giving users greater control over what ads they see
My Ad Center will let users block any ad and get info on why they were chosen to see it.
Using search and email to recognize customer intent
Browsing is no longer a strong indicator of intent. Search tells you more.
How digital-first customers respond to trust-based marketing engagement
Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.