Customer & Digital Experience
Good morning: The impact of marketing experiences
Consumers are looking for you to put your best marketing experience forward.
Customer & Digital Experience
Customer Digital Experience news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful customer experiences.
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Customer & Digital Experience
Digital marketing’s contribution to company performance rated as down significantly
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.
Customer & Digital Experience
10 things to consider when using XR for your event
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.
Customer & Digital Experience
3 ways to deliver better marketing experiences
When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands.
Customer & Digital Experience
Good morning: Adapting to new customer paradigms
When making sure it's the right time to engage a customer, it's best to abandon old ideas.
Customer & Digital Experience
Samsung Ads launches full-service offering Total Media Solution
Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP.
Customer & Digital Experience
Media Rating Council now examining Nielsen’s radio rating numbers
MRC pulled accreditation of company's TV ratings last year.
Customer & Digital Experience
Why a Netflix ad-supported tier would be exciting for advertisers
Financial woes for the streaming giant could have a silver lining for advertisers.
Customer & Digital Experience
Improve the customer journey experience with these proven steps
In this webinar, Shutterfly's head of marketing shares the secret behind its CX strategy.
Customer & Digital Experience
Blurring of line between work and home creates a new consumer persona
Marketers are uncertain about the best way to connect with "workday consumers."
Customer & Digital Experience
Converseon applies predictive analytics to conversation data
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.
Customer & Digital Experience
Good morning: Customer experience takes the cake
Delivering what the customer is looking for can be a recipe for success.
Customer & Digital Experience
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit.
Customer & Digital Experience
Infosys acquires oddity to boost metaverse and digital experience capabilities
Digital services will expand to clients in Europe and Asia, and add to creative studios in U.S.
Customer & Digital Experience
Good morning: Are you delivering the CX your customers want?
Not all personalized experiences actually deliver value to customers.
Customer & Digital Experience
Consumers aren’t so worried about data misuse by advertisers
But they do want to know just how their data will be used, a new survey finds.
Customer & Digital Experience
Neustar brings identity resolution to digital out-of-home with Captivate partnership
New campaign planning capabilities for advertisers on 23,000 U.S. Captivate displays.
Customer & Digital Experience
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
Customer & Digital Experience
3 challenges of building customer trust in a privacy-focused world
Building customer trust is vital to the success of any brand. Here's how marketers can increase trust without sacrificing something just as important -- privacy.
Customer & Digital Experience
Good morning: Elon Musk’s Twitter bid
Is Elon Musk's Twitter bid healthy for social media as a channel?