Customer & Digital Experience
Good morning: Elon Musk’s Twitter bid
Is Elon Musk's Twitter bid healthy for social media as a channel?
Customer & Digital Experience
Customer Digital Experience news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
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Customer & Digital Experience
With Apple privacy protections hurting revenue, some companies are finding ways around it
ATT expected to cost Facebook $12.8 billion in coming year.
Customer & Digital Experience
Demystifying the misconceptions of digital experience platforms
The DXP market is forecasted to grow 80% by 2024. Learn how they enable engaging customer experiences.
Customer & Digital Experience
Tech companies flock to out-of-home during comeback year
Apple is second only to McDonald's in top OOH advertisers from 2021.
Customer & Digital Experience
How marketers can take steps toward greater personalization
Most brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.
Customer & Digital Experience
IronSource launches new ad platform for app-focused mobile campaigns
With the release mobile marketers can automate Apple Search Ads strategies.
Customer & Digital Experience
Zoom and Intrado launch new features to improve event experience and management
Goal is to bring the best parts of virtual events to in-person and vice versa.
Marketing Management
4 steps to ranking higher on Google with hub and spoke content marketing
Boost keyword rankings and increase traffic with this tried and true strategy.
Customer & Digital Experience
Brightcom partners with Intent IQ
Brightcom's SSP and DSP IDs aim to aggregate using Intent IQ's graph.
Customer & Digital Experience
Digital audio and video ad spending increased more than 50% last year
Final numbers from 2021 show digital channels are up despite measurement challenges and regulations.
Customer & Digital Experience
Good morning: The sweet smell of … failure?
If you aren't making mistakes, you aren't learning anything.
Customer & Digital Experience
2022’s trends in digital marketing
Find out how marketers are trying to deliver exceptional experiences
Customer & Digital Experience
How to plan for problems with proactive customer service
45% of responses require additional resources and can harm customer trust in the business.
Commerce
Worldwide spend on marketing to hit $4.7 trillion by 2025
US and Chinese companies accounted for 53% of all spending in 2021.
Customer & Digital Experience
How the gaming universe is preparing marketers for the metaverse
The first-ever IAB PlayFronts show why gaming could be the future of media in a Web3 era.
Customer & Digital Experience
Good morning: Inflationary pressures hitting consumer data
The crumbling of the third-party cookies may mean the end of inexpensive consumer info.
Customer & Digital Experience
Sitecore integrates CDP, marketing automation features from acquired platforms
With new additions, Sitecore is looking more like an end-to-end marketing suite.
Customer & Digital Experience
Ogury acquires Motionly to power dynamic creative optimization campaigns
CEO Thomas Pasquet explains why animated ads should be personalized using DCO.
Customer & Digital Experience
Salesforce releases new conversational and identity resolution features for service and marketing clouds
Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers.
Customer & Digital Experience
MobileFuse launches improved targeting for CTV and cross-channel campaigns
Fusion Video product meets demands for integrated CTV campaigns.