Customer & Digital Experience
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Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how.
Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland.
43% of people with disabilities abandoned an online purchase because of accessibility issues.
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.