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Customer & Digital Experience

Customer Digital Experience news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful customer experiences.

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Customer & Digital Experience

HubSpot customers paying 12% more than in 2021

Costs for HubSpot customers rose in Q1 YoY, perhaps because they were adding features or upgrading their instance.

Chris Elwell | Jun 28, 2022 at 11:59 am ET

Customer & Digital Experience

ActionIQ rebrands and launches CX Hub

AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.

Kim Davis | Jun 24, 2022 at 2:13 pm ET

Customer & Digital Experience

Old Navy to drop NFTs in July 4th promo update

The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.

Chris Wood | Jun 24, 2022 at 1:13 pm ET

Customer & Digital Experience

PepsiCo’s strategies for marketing via online games and esports

PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.

Chris Wood | Jun 23, 2022 at 3:00 pm ET

Customer & Digital Experience

Create campaign impact by reaching the Workday Consumer

Learn how to attract, convert and retain this new consumer.

Microsoft Advertising | Jun 23, 2022 at 7:00 am ET

Customer & Digital Experience

Movable Ink’s Da Vinci thinks outside the campaign box

Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.

Kim Davis | Jun 22, 2022 at 3:25 pm ET

Customer & Digital Experience

Facebook agrees to revamp adtech over discrimination charges

Second time company has settled a federal lawsuit about advertising bias.

Constantine von Hoffman | Jun 22, 2022 at 12:26 pm ET

Customer & Digital Experience

5 steps to martech stack success

How to be sure you're in the driver's seat, not the vendor.

Gene De Libero | Jun 22, 2022 at 9:16 am ET

Customer & Digital Experience

Yahoo and DIRECTV open up addressable TV and streaming inventory

The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.

Chris Wood | Jun 21, 2022 at 4:34 pm ET

Customer & Digital Experience

Major brands commit to mitigating adtech bias

At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.

Kim Davis | Jun 21, 2022 at 12:19 pm ET

Customer & Digital Experience

Drive performance and better digital customer experiences

Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration.

Amazon Web Services | Jun 21, 2022 at 7:00 am ET

Customer & Digital Experience

InMoment acquires review management company

ReviewTrackers will help users of the experience improvement platform access customer voices.

Kim Davis | Jun 17, 2022 at 11:41 am ET

Customer & Digital Experience

MarTech Salary and Career: Amanda Donnelly on learning and experience

"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."

Constantine von Hoffman | Jun 16, 2022 at 9:49 am ET

Customer & Digital Experience

Attentive launches Concierge SMS product

The conversational platform generates dialogue-driven SMS to guide the customer journey.

Chris Wood | Jun 15, 2022 at 1:38 pm ET

Marketing Analytics

MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data

"It's essential to have an understanding of what data you want and why."

Constantine von Hoffman | Jun 15, 2022 at 7:51 am ET

Salary and Career

MarTech Salary and Career: Julia Monahan gets the data to support the hunch

"I love marketing because I really feel it’s the pulse of the customer experience."

Constantine von Hoffman | Jun 14, 2022 at 11:17 am ET

Salary and Career

MarTech Salary and Career: Anson Li is moving fast

"It's not just about targeting users and building LTV and user acquisition. There's a lot more about it."

Constantine von Hoffman | Jun 13, 2022 at 1:57 pm ET

Customer & Digital Experience

Tough times increasing consumers’ desire for reliable, trustworthy companies

74% say communicating honestly and transparently is more important now than pre-pandemic.

Constantine von Hoffman | Jun 13, 2022 at 11:51 am ET

Customer & Digital Experience

Why being purpose-driven goes hand-in-hand with being profit-driven and resilient

Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.

Kim Davis | Jun 10, 2022 at 2:51 pm ET

Customer & Digital Experience

A hands-on solution for powerful digital experiences

You’re Invited! Join Scot Gillespie, CTO and general manager at Arc XP and AWS, for a special conversation on rich experiences tailored to your needs.

Amazon Web Services | Jun 9, 2022 at 7:00 am ET
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