Customer & Digital Experience
HubSpot customers paying 12% more than in 2021
Costs for HubSpot customers rose in Q1 YoY, perhaps because they were adding features or upgrading their instance.
Customer & Digital Experience
Customer Digital Experience news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
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Customer & Digital Experience
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Customer & Digital Experience
Old Navy to drop NFTs in July 4th promo update
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
Customer & Digital Experience
PepsiCo’s strategies for marketing via online games and esports
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
Customer & Digital Experience
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Customer & Digital Experience
Movable Ink’s Da Vinci thinks outside the campaign box
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Customer & Digital Experience
Facebook agrees to revamp adtech over discrimination charges
Second time company has settled a federal lawsuit about advertising bias.
Customer & Digital Experience
5 steps to martech stack success
How to be sure you're in the driver's seat, not the vendor.
Customer & Digital Experience
Yahoo and DIRECTV open up addressable TV and streaming inventory
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Customer & Digital Experience
Major brands commit to mitigating adtech bias
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
Customer & Digital Experience
Drive performance and better digital customer experiences
Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration.
Customer & Digital Experience
InMoment acquires review management company
ReviewTrackers will help users of the experience improvement platform access customer voices.
Customer & Digital Experience
MarTech Salary and Career: Amanda Donnelly on learning and experience
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
Customer & Digital Experience
Attentive launches Concierge SMS product
The conversational platform generates dialogue-driven SMS to guide the customer journey.
Marketing Analytics
MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data
"It's essential to have an understanding of what data you want and why."
Salary and Career
MarTech Salary and Career: Julia Monahan gets the data to support the hunch
"I love marketing because I really feel it’s the pulse of the customer experience."
Salary and Career
MarTech Salary and Career: Anson Li is moving fast
"It's not just about targeting users and building LTV and user acquisition. There's a lot more about it."
Customer & Digital Experience
Tough times increasing consumers’ desire for reliable, trustworthy companies
74% say communicating honestly and transparently is more important now than pre-pandemic.
Customer & Digital Experience
Why being purpose-driven goes hand-in-hand with being profit-driven and resilient
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
Customer & Digital Experience
A hands-on solution for powerful digital experiences
You’re Invited! Join Scot Gillespie, CTO and general manager at Arc XP and AWS, for a special conversation on rich experiences tailored to your needs.